The shared passion for fashion led the two friends, Barbara Boccara and Sharon Krief, to create ba&sh. The idea behind the project? To bring to life the wardrobe of their dreams and share it with other women. A brand truly created by women for women. With more than 400 stores worldwide, the ba&sh style is distinctly Parisian, a successful blend of freedom of expression and joyful, effortless elegance. It is easy to recognise a ba&sh dress… How? By the happiness of the woman wearing it.