It's a new brand of women's lingerie, homewear and swimsuits.
These are models drawn in France, Marseille.
These are underwear that are unveiled and are worn as fashion accessories, underwear that take over.
She is a natural woman, emancipated and refined.
Behind La Nouvelle, are the creations of Alix de Moussac, models with discreet elegance, inspired by the evanescent atmosphere of a Virgin Suicide, the sweet rocky voice of Nico, the candor rock of Marianne Faithfull, texts by Serge Gainsbourg hummed by Jane B.
A stroll between sweetness and impertinence.
AN ADVENTURE WITH TWO
His world, Alix de Moussac develops it during his studies of styling at the Atelier Chardon - Savard in Paris, famous for the apprenticeship of styling and model making. After several experiences in fashion (Vogue, Paco Rabanne ...), Alix became stylist for the brand Batiste (Garella Group). Her love for lingerie and her desire to express herself fully push Alix to create her first models in 2006 under the brand name "Alix de Moussac".
In 2014, she partnered with fashion consultant Aurélie Grandemenge to launch the brand La Nouvelle. Drawing inspiration from a meeting, a film, a music and especially in contact with materials and fabrics, Alix draws a lingerie that shows. With La Nouvelle, lingerie becomes a fashion accessory in its own right that is discreetly revealed to complete an outfit. Underwear that beautifies women's bodies without cheating.